All posts by PSCo

PHOTOGRAPHER SPOTLIGHT | MONICA LINDA PHOTOGRAPHY

monica-linda-feature

monica-headshotBusiness Name: Monica Linda Photography

Website: https://monicalindaphotography.com

Facebook: https://facebook.com/monicalindaphotography.com

Instagram: https://instagram.com/monicalindaphotography

Where are you based out of? Pasadena, CA

Are you currently a part-time or full-time photographer? Full time

What is your predominant photographic specialization? Weddings & Business Women

What camera(s) do you currently shoot with? Nikon D810

How would you define your style?
Candid Lifestyles, Portraits & Headshots

What motivated you to become a photographer?
I felt alive & that I had been waiting my whole life to find something that would captivate my heart & connect me to life. And my camera connects me to the most amazing moments.


What is it that you try to convey with your work?
That life is a gift & my photos get to reflect on how meaningful it really is to you.

How do you accomplish that?
Allowing my clients to be themselves in front of my camera & helping them be comfortable with letting their guard down.

What do you do during a session or wedding day to help make your clients feel comfortable?
I say a lot…. It is so normal to be nervous in front of the camera, it happens to everyone!

Have you had a photographer inspire your work, and if so, who and why?
Duke Images, his ability to create romance is breathtaking.

What is your most memorable accomplishment so far in your photography career?
Getting a call from DOVE to photograph for them!

What is one important lesson you have learned during your career?
Keep practicing. I get better & better with each photo shoot! I have made waves of progress in the last 2 years & that is because I have made myself pick up my camera in the most challenging moments. Pushing myself to be better, taking gigs that would scare the “sh…” out of people!

Which Photographer Supply Company products do you currently use?
Keepsake linen box & custom USBs

How have Photographer Supply Company products helped your business?
It makes me look more professional & legit!

How has packaging elevated your brand?
It makes me look more professional & legit!

PHOTOGRAPHER SPOTLIGHT | ASHLEY BENHAM PHOTOGRAPHY

ashley-benham-featured-image

Ashley-Benham-PortraitName: Ashley Benham

Business Name: Ashley Benham Photography

Website: www.ashleybenhamphotography.com
Facebook: https://www.facebook.com/ashleybenhamphotography
Instagram: https://www.instagram.com/ashleybenhamphoto/

Where are you based out of? Memphis, Tennessee

Are you currently a part-time or full-time photographer?
Technically still part-time because I do have a day job, but it is doing photography as well.

What is your predominant photographic specialization?
Weddings & engagements

What camera(s) do you currently shoot with?
Nikon D750 x2

How would you define your style?
My style is bold, colorful, contrasty, and eclectic!

What motivated you to become a photographer?
I was accepted onto the yearbook staff my freshman year of high school and I found my passion for photography and documenting humans and human connection.

What is it that you try to convey with your work?
I try to make human chemistry very evident in my work. I love telling people’s love story by how they interact with one another.

How do you accomplish that?
I make all my couples super comfortable and love shooting the “in between” moments the most. I’ll have my couples do silly challenges like walk as if they were in a three-legged race together, and it’s those laughs and those goofy moments that I love to capture the most.

What do you do during a session or wedding day to help make your clients feel comfortable?
You’re not gonna believe it, but I bring some Fireball to all my sessions and weddings. I always have it on hand for my couples just in case they want a little liquid courage, cause I know how scary it can be to be in front of the camera (which is why I never am!). But aside from that, I become friends with pretty much all my couples, so it’s almost like I’m a pal just documenting their time together like a fly on the wall. I’ve had many couples that helps because I treat them as friends, not just the “client.”

Have you had a photographer inspire your work, and if so, who and why?
So many! Currently, I’m super into following Eden Strader and her work. It’s so effortless and bold.

What is your most memorable accomplishment so far in your photography career?
Last year I had a styled wedding that was Halloween inspired published on Rock N Roll Bride and that’s probably been the highlight of my career thus far!

What is one important lesson you have learned during your career?
I’ve learned many lessons throughout my photography journey, but one thing that I’ve learned to do the most is laugh at the things that are out of my control, and that could apply to everyone, especially brides! Anything can go wrong on the wedding day (and trust me, there is always SOMETHING that doesn’t go according to plan!), so I’ve learned to roll with the punches and go with the flow and laugh it off cause sometimes if you don’t, you’ll go crazy!

Which Photographer Supply Company products do you currently use?
I use the wooden boxes and the chubby wooden USBs!

How have Photographer Supply Company products helped your business?
They really elevate my client experience and allow me to give my clients something handcrafted to keep their loose prints in. All my couples love receiving these boxes because they are always unexpected!

How has packaging elevated your brand?
Packaging has really elevated my brand because brand awareness is everything! My brand is quirky and alternative, so having these products that I can deliver to my clients with my branding on them definitely takes my business to the next level!

5 TIPS TO SPRUCE YOUR HOME OFFICE RIGHT NOW

spruce-up-office-feature-image

For decades, people have spent considerable resources trying to discover ways to maximize their time and be productivity at their home office. Some true strategies tend to render successful results in most cases. Surprisingly, one of these solutions may be as simple as maintaining a clean desk at your home office.

Your desk says a lot about who you are and how you live. It can also help you be more intentional about the way you work. Look around your desk. If you’re surrounded by small mountains of papers and endless clutter, you’re not working as efficiently as you could. People working in a messy workspace are more frustrated, less efficient and less persistent when faced with a challenging situation.

Below are strategic steps that will make your workspace more thoughtful and efficient

Use a Smaller Desk

The larger your desk, the more likely you’re to fill it with stuff. If you’re struggling to keep your desk clean, you may need to use a smaller desk. By limiting the amount of surface space you’ve available, you’ll force yourself to cut down on clutter.

Laptop-Desk-Lamp

Identify the Essentials

Tackling a mess you’ve created can be overwhelming because it shows an inability to control your environment. To start, the best way is to determine what you need within arm’s reach. For instance, having paper clips nearby can help keep piles of loose papers from piling up on your desk. (Did you know that Photographer Supply Co now offers cute camera shaped paper clips!) Taking a moment to identify essential items will make some of your tasks a lot easier. The possibilities are endless and can make your workspace more enjoyable. 

Start Making Piles

The most relaxed way to overcome office clutter is to categorize all your items. It’s essential you put everything into a designated pile. Even a small bit of clutter tends to grow over time if not properly arranged.

2018-05-23_0024

Give Everything a Place

The key to maintaining order in your office is keeping everything in its place. Otherwise, organizing becomes an endless task. Our new Camera Shaped Photo Stand is the perfect little decorative piece to hold photos or special notes in any of your scrapbooking projects as a photographer. This stand is a necessity for your home office to keep reminders and share photos. This will keep you happy and inspired while working. The more you abide by this system, the less work it’ll take to maintain.

Consider Colors Coordination

Once you’ve done away with the clutter, it’s time to consider colors that coordinate your office supplies. Color has long been proven to improve your mental peace and affect productivity at work. Color has a way to affect your mood. For instance, blue stimulates the mind; yellow inspires creativity, red affects your body and green creates a calming balance. Highly saturated, bright colors will stimulate while softer, muted colors will soothe.  We offer several desk items with colors suitable for your home office such as our lamps, photo stands, paper clips, and succulent planters that are available in Gold and Rose Gold.

The Bottom Line

Organization is the key to getting your work done. When you maintain an organized desk, you’re creating the best environment for accomplishing day-to-day tasks. All it requires is adding specific types of items that can help brighten your office and mood. For instance, lamps, camera-shaped paper clips, and camera photo stands will enable you to maximize your output. Furthermore, maybe you prefer to add some greenery to your desk, we have a variety of Succulent Planters available in Gold and Rose Gold, even if you only have a small amount of desk space to work with. An organized desk saves you time, establishes you as a consummate professional, fosters your creative mind, and reduces stress. Don’t take it lightly. Take action today!!

PHOTOGRAPHER SPOTLIGHT | ELIZABETH FOGARTY

fogarty-featured-image

ElizabethFogarty-17Business Name: Elizabeth Fogarty

Website: http://elizabethfogartyphotography.com/

Facebook: https://www.facebook.com/fogartyphotography421/?fref=ts

Instagram: https://www.instagram.com/lizfogarty/

Where are you based out of?
Washington, DC

Are you currently a part-time or full-time photographer?
full-time

What is your predominant photographic specialization?
fine art wedding photography

What camera(s) do you currently shoot with?
D4 and D4S

How would you define your style?
My style is romantic, organic, and classic. I attract brides who are sophisticated, well traveled, and proud of their love story. They care about the guest experience and the little details.

 

What motivated you to become a photographer?
I actually have a major in biochemistry and had zero plans for becoming a wedding photographer. I originally bought a camera to take pictures of my puppy and ended up falling in love with the art. But overall, I was attracted to the schedule and the fact that I can wear yoga pants every day and work primarily from home while also traveling to shoot destination weddings. It’s the best of both worlds!

What is it that you try to convey with your work?
My goal is to convey the authenticity of the real wedding day. While I love styled images, I also love those real moments. I want my clients to re-live their wedding day when they see their images.

How do you accomplish that?
I do this by making my couples comfortable in front of the camera. That is why my couples do an engagement session, so we can get to know each other. Awkward shows and that is the last thing you need. So I love to chat during the portrait session and to make it feel more like a date night.

What do you do during a session or wedding day to help make your clients feel comfortable?
We love working with our couples before the wedding day. This allows them to get know us and to feel comfortable. We also have lots of jokes up our sleeves to bring out the smiles. They might not be funny, but we sure try! We also incorporate lots of movement in our poses and props to make it more organic.

Have you had a photographer inspire your work, and if so, who and why?
I love looking through Joe Villa and KT Merry’s work!

What is your most memorable accomplishment so far in your photography career?
My biggest accomplishment was having one of my images as the cover for the Washingtonian Magazine.

What is one important lesson you have learned during your career?
To celebrate your little victories. It’s so easy to get caught up in planning these big goals while we forget to celebrate the little ones. Take time away and enjoy the process of building a business. Always go back to the why. Reminding myself of these truths fire me up and gets me pumped to do what I do.

Which Photographer Supply Company products do you currently use?
I use the folio boxes to deliver prints to my clients as gifts. I also use the mat boards.

How have Photographer Supply Company products helped your business?
Delivering a tangible product is huge for client experience. It is super important to get your work printed and not just let it live as a JPEG in the computer. Photographer Supply Company has really made my client experience phenomenal and I could not be happier.

How has packaging elevated your brand?
Half of the experience is the packaging. I would never put my printed work in just any box because my images deserve the best packaging. Having a gorgeous and high-quality folio box elevates my client experience. I get amazing feedback from my clients!

WILL BETTER COPY MAKE ME MORE SALES?

copy-sales

Fantastic website copy requires a little skill to produce. It is also the heart and soul of heavily visited websites. Great copy not only presents a call to action but also evokes emotion, tells compelling stories and excites visitors about a product or service that your business offers. Even if the service is simply offering answers and providing quality information, well-written website copy is essential. This, in turn, establishes credibility, informs, convinces, inspires action and identifies with the customer

WHY GREAT WEBSITE COPY IS ESSENTIAL

IMPORTANCE OF CORE VALUES (2)

Establishes Credibility

Terrific website copy speaks “with” customers not “to” them. Doing so builds instant credibility. Copy has a unique opportunity to pull the reader in, evoke emotion and build trust and loyalty.

Convinces

Effective copy has a way of persuading the reader. The purpose is to convince the public about the usefulness of your product or service. Great website copy does this and more without the reader feeling pushed to buy something. Your potential visitors are savvy; they know the difference between an informative site with excellent website copy and a site dedicated only sales.

Informs

Visitors are looking to you for answers. You’re the authority or “expert” in your industry. They need to know that they can learn from your website. You educate them on a product or service and explain why it is the best. Well written website copy explains to the reader why they should or should not do a certain thing.

Identifies

Great website copy connects with the customer by identifying with them. Visitors are at your business’ website because they’re interested in learning more or purchasing from you. Build copy that reflects your targeted audience and gets repeat visitors. Additionally, this common language is the perfect way to present a call for action. In this regard, trust builds, and visitors are confident that they’re getting great information.

SEVEN TIPS TO BUMP UP YOUR PROFIT

IMPORTANCE OF CORE VALUES (3)

Establish your credibility

Your visitors are just two clicks away from dozens or even hundreds of other sites similar to yours. Why should they believe what you’ve to say? You’ve to prove very early what you’re about to tell them can be trusted. So:

  • Provide your credentials
  • Tell a story.
  • Use testimonials.
  • Add a strong guarantee.

Focus on your ideal buyer

When you write a web copy with a massive crowd of buyers in mind, your write-up becomes wishy-washy, and you end up addressing no one at all. The best web copy addresses your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your perfect buyer uses.

Make Copy Lively

Avoid ranting and speaking from clinical and legal perspective. Speak as if you’re a corporate entrepreneur. For this, you can add humor, sarcasm, controversy, drama, photos, or videos. Sometimes, they might be boring, but try to present them engagingly. Make sure you update them regularly.

Make it easy for hunters to find you

Potential customers are hunting for information or products. How can you help them find you? Lure potential customers to your website by providing useful information by answering;

  • Answer the questions your potential customers are asking;
  • Discuss one key topic for each page;
  • Include links to relevant pages on your website

Avoid unnecessary jargon

Jargon sucks. Unless you’re in an extremely specialized field and have a target audience in mind if not jargon(s) is unnecessary.  So don’t use it! Switch out complicated terms and acronyms for words more people understand. Goodbye, jargon.

Appeal to Emotion

The most successful website copy touches the potential customers personally or emotionally. Try to catch their attention by appealing to their self-interest. Say how the products or services could make their life easier, help make money, look better, lose weight, etc.

Call to Action

Before you end your copy, determine what action you want the visitors to take. And, make sure you’ve finished your copy by posting a link or offering a specific next step for them to follow the target you’ve driven them toward.

IN CONCLUSION

A copy is like having verbal gymnastics. You can use, create and twist words, phrases, and sentences the way your audience might like them to be. If you embrace even half of these tips, you’ll find your web copy will be more appealing, and your readers will spend more time on your site. This will translate into increased sales of your products and services.

TIME TO CELEBRATE SUMMER!!!

SUMMER-FEATURE-IMAGE

We love the summer and we want you to take some time this weekend to restock or add some new products for your business. We have added a ton of new items to our store: Desk Lamps, Camera Paper Clips, Camera Photo Stands, Letterboards, Succulent Planters, Mats, USB Pouches, 8×10 Clutches, and Onesies!

If you have been wanting to purchase any of these items this weekend is the perfect chance to get your hands on them. We are offering gift cards thru Monday to our customers who spend $50, $150, and $250 or more.

Here is how it works:
1) Purchase PSCo items on our website
2) Leave a comment in your shopping cart with hashtag #pscosummer
3) Receive digital gift card via e-mail to use on your next purchase

Spend $50 – Receive $5 gift card*
Spend $100 – Receive $15 gift card*
Spend $250 – Receive $45 gift card*

*Gift card will be delivered via e-mail by Tuesday, June 12, 2018, and can be used on next purchase. Gift card only eligible to customers who submit #pscosummer hashtag in comments of sales purchase. Promotion ends Monday, June 11, 2018, at 12 p.m. central standard time.