VIDEOGRAPHER SPOTLIGHT | JAY AND MACK

Jay and Mack Featured Image

jay-mack-headshot-blogBusiness Name: Jay and Mack

Website: www.jayandmackfilms.com

Where are you based out of? San Diego, CA

Are you currently a part-time or full-time photographer? Part-Time

What is your predominant photographic specialization? Wedding Films

What camera(s) do you currently shoot with? Canon 1DX ii

How would you define your style?
Our style can be described as moody and romantic, edgy yet timeless, but most of all, adventurous and story-driven. We are all about adventures and we get excited when our couples are down to go on one!

Our tagline is:
“Films for the Adventurous and Wildly in Love”

What motivated you to become a videographer?
I (Jeffrey) am actually a registered nurse full time and work three 12 hour night shifts a week. One of my coworkers showed us her wedding video and I fell in love. I was astounded by how professional and cinematic her wedding video was. I was determined to figure out how to create a video that looked like a movie. I started out by making travel videos with my Canon T3i and eventually friends and family noticed to the point where I got an inquiry to film a wedding. I jumped on the opportunity and had Michaela help me shoot it. Initially, she didn’t like it but, she’s grown to fall in love with the whole aspect of capturing and telling stories. Now, we’re motivated by how a couple’s love for each other is so unique – that’s what brought them together and it’s amazing that we are able to show that through our films.

What is it that you try to convey with your work?
For us, the most important aspect of every video is the story. The video should reflect the couple’s personality, the mood of the day and ultimately be able to show the type of love for each other. Some couples are playful and energetic while others may be more intimate and romantic. Our style tends to attract couples who are more intimate and romantic, but we love capturing all types of stories.

How do you accomplish that?
We can go on and on about this, but we’ll try to keep it short!

One way to really drive the emotion and mood of the couple’s story is through music selection. We spend hours, sometimes days searching for the perfect song(s) that reflect our couple’s day and personality. We license our music so we cannot use copyrighted music; however, this opens up so many options for creativity. Rather than searching for typical songs in the ‘love’ or ‘wedding’ genre, we look for songs that are different – driving, pulsing, dramatic. This not only helps our films stand out instantly – it lets the couple attach their memory of their wedding day to that song since they’ve probably never heard it before.

Another way we push the story is through customizing our color palette. If the couple is more moody and romantic, we may opt for more earthy hues and desaturate just a touch to reflect their vibe. If they are playful and can’t stop laughing on their big day, we may opt for more bright and airy tones. It begins with the lighting on the day of and shaping light on the day of, in a way that illustrates the mood. Bright light may evoke feelings of joy and excitement, while soft light and shadows may elicit a more intimate emotion.

Good audio is key to telling the story. Those personal vows the couples wrote for each other become that much more special when they can visually see themselves being intimate with each other while hearing their vows play over. The groom looking
sharp while getting ready as the father of the bride describes in his speech how much of a gentleman he is. The bride smiling from ear to ear as she’s getting ready whiles the grooms vows about how beautiful she is are laced over. Attaching visuals to those bits of audio engages the viewer and continues to drive the story.

Most importantly, we pay attention to those little moments that mean so much. A father seeing his daughter for the first time in her dress. A mother sharing a moment with her daughter as she realizes how beautiful she looks. The groom wiping away the single tear rolling down his cheek as he sees his bride walking down the aisle. By constantly being aware of what’s happening, we’re able to capture those moments when we see them.

In the edit is where we tie everything together – starting with the music to set the mood, piecing the audio in the right spots where the music is building, and then deciding upon the color palette and placing shots in their perfect spot.

Have you had a videographer inspire your work, and if so, who and why?
We draw inspiration from our favorite wedding filmmakers, White in Revery. Their style is so unique while still retaining the key element – storytelling. They never overuse distracting effects; rather, they use effects in a way that helps tell the story. They have a huge influence on our music selection, and you can feel the mood of the day through their films. Lastly, their color palette is always spot on.

Forestry Films is another husband and wife team of wedding filmmakers whose work we love. They have such a unique way of telling the couple’s story – they talk to the bride and groom individually and ask them how they’re feeling on their big day. The end result is amazing – both the bride and groom pour their hearts out about each other. The way the place the audio to the visuals is perfect, and while watching, you feel like you know the couple.

We actually attended a wedding filmmaking workshop hosted by both White in Revery and Forestry Films, as well as Everly Films and Ivory and Iron. They staged an elopement in the mountains of CO and it was incredible. Check out our Instagram for a little teaser of what happened!

What is your most memorable accomplishment so far in your videography career?
I would say our most memorable accomplishment is not any one thing in particular, but the feeling at the end of each wedding when the bride, groom, and family cannot stop thanking you for all you’ve done for them and how much of a great job you’ve done. They haven’t even seen the film yet! It’s the relationships we build that are the most memorable and important to us.

What is one thing you have learned during your career?
The most important lesson we learned during our wedding filmmaking career is that story is king. I know we keep saying that, but really, it’s true. When we initially started, we were so focused on getting ‘cinematic shots’ that we would miss incredible moments happening right in front of our faces. We quickly learned that there can be balance in both so we can create a visually aesthetic film that tells a captivating story.

Which Photographer Supply Company products do you currently use?
We currently use the chubby wooden USB drives engraved with our company name, as well as wooden boxes engraved with our couple’s names.

How have Photographer Supply Company products helped your business?
The high-quality wooden USB drives and boxes have helped us show our couples that we really care about more than just the product we deliver. We care about them and their experience. From this simple gesture, they feel more inclined to review us and recommend us to others.

Let’s Talk USB Drives | Photo-Packaging Week

This week marks the launch of the second Annual Photo Packaging Week. This week’s entries focus on highlighting photography packaging and showcasing how our suite of products elevate your brand’s impact on your clients. What makes PSCo Packaging Week so special? We dedicate the entire week sharing our favorite product lines that benefit your business. THAT’S NOT ALL! One-day-only promo codes shared daily mean significant savings on the items being featured on that day. This is our longest and biggest sales event of the year (next to Black Friday), so don’t miss out on your chance to stock up for the year ahead!

We are ending the week with one of the most critical products that we offer, our USB Drives.  We all know that we live in a digital age and clients value digital files, but how we deliver those digitals differentiates not only your business from the competition but the experience your clients feel at the conclusion of your service with them can be what separate your business from your competition.

Digital file delivery is the name of the game these days. Gone are those times of having to load images on a CD or DVD and spending hours “burning” CDs. How do you deliver your digital files to clients? Photographer Supply Co offers an assortment of USB Drives: Regular and Chubby Wood Mahogany USB, Regular & Chubby Natural Wood USB, Silver Mirror USB, Rose Gold Mirror USB, and Cork & Bottle USB.

BEHOLD! The digital download email. With countless online gallery hosting companies competing for your business by designing the sleekest and prettiest email designs, for many clients that leaves a gaping opportunity to leave them with something they can cherish.

Will your clients JUMP up and down after receiving this email from you? Sure. Will they LOVE the photos you captured? Absolutely! Will they be excited to tell others about your business? We hope! Your existing clients, whether they know it or not, hold the key to your success. You have the opportunity with each new client to create a brand ambassador for your photography business. This doesn’t require going to endless networking events to fake up to people you don’t really care about or busting your behind at bridal shows with overwhelmed couples and their families. NO. You can turn each current client into a new future client through both repeat and referral. Leave them with no other choice but to gush about their experience and be your business’s biggest champion. So, what does this blabbering have to do with digital downloads?

EVERYTHING! Switch roles for one moment and consider your client’s perspective upon receiving their photos from a special moment in time that you’ve captured. Which would speak higher volumes to you? A simple e-mail with a link or a custom USB drive with their names engraved? Even simpler options exist with a modern, sleek Mirror USB inside a gorgeous box paired with select prints and a handwritten note. The download link drops the baton at the end of the race of turning your clients into brand ambassadors. #FinishTheRace

Don’t believe us? Take a look at what some of our own PSCo customers are doing with our USB drives and digital file delivery.”

Ready to get your hands on USB Drives today? Receive 20% off your order with coupon code: PWUSB20, TODAY ONLYExcludes custom engraving.

Read Up On Our Book Cloth Boxes | Photo Packaging Week

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This week marks the launch of the first official Annual Photo Packaging Week. This week’s entries focus on highlighting photography packaging and showcasing how our suite of products elevate your brand’s impact on your clients. What makes PSCo Packaging Week so special? We dedicate the entire week sharing our favorite product lines that benefit your business. THAT’S NOT ALL! One-day-only promo codes shared daily mean significant savings on the items being featured on that day. This is our longest and biggest sales event of the year (next to Black Friday), so don’t miss out on your chance to stock up for the year ahead!

By far our most popular line of products, today’s feature highlights our incredible line of Book Cloth Boxes! Our favorite part of these boxes revolves around the ability for our customers to flesh out an entire product suite for a whole range of sessions and packages that they offer.

Our print-only boxes support not only 4×6 and 5×7 prints but all the way up to 11×14 as well! Even 8x10s get some love with our 11×14 Standard Matboards that fit snuggly within the Book Cloth & Ribbon 11×14 Print Box. Don’t worry, you don’t have to be too crafty. All of our mats come pre-assembled and individually wrapped. No one has time to glue mats together when you’re in the middle of sending out a dozen sessions worth of products. #PhotographerLife is a real thing. We understand. From  6 matted prints to 300 loose proofs, we’ve got a box to cover everything.

You aren’t limited to print-only boxes, however. While we also have ADORABLE Book Cloth USB Boxes (for housing one of our flash drives, of course), it’s our combination Print + USB boxes that make their way to our best-seller list. Newborn and maternity portrait photographers regularly stock up on our Book Cloth 5×5 Window + USB Boxes to show off their favorite 5×5 print with their USB. The neutral gray and ivory color options we have compliment most brands exceedingly well. We’ve mentioned it before, but it bares mentioning again: imagine a client’s delight when they only expect digital files on a flash drive and a gorgeous box shows up that houses a USB with a select print on the inside. The couple minutes of additional time for you leaves a lasting impression on your client. That’s a trade-off that, with consistent execution, pays dividends down the road as your favorite clients fondly remember you going above and beyond with their session. The most important thing after that first impression is the last impression: make it count!

Our favorite senior photographers flaunt their select 60-75 prints (or 5 matted proofs) in our recently released Slim Book Cloth 4×6 Print + USB Boxes while photographers who need a bit more space can fit about 150 prints in our Book Cloth & Ribbon 4×6 + USB Boxes (which also happen to be available for our 5×7 inclined friends).

The beauty in our line of Book Cloth products lies in its flexibility. From photographers who shoot various types of sessions to ones that offer multiple products within their single specialty, we’ve got a solution that not only grows with your business but provides you the opportunity to add new products to your pricing guide to better serve your clients needs. After all, how do your clients know they want it if you don’t offer it? Grab your product suite by the horns (figuratively, unless you’re doing something wicked cool we’ve never seen before) and blow the socks off your next session’s delivery.

Want to grab a couple samples? Already IN LOVE with our boxes and want to stock up for the busy year ahead? Receive 20% off your order of any items in our Fabric Boxes section with coupon code: PWBOOKCLOTH20, TODAY ONLY!

You Have Got To See These Glass Boxes! | Photo Packaging Week

packaging-week-glass-boxes-blog-header

This week marks the launch of the first official Annual Photo Packaging Week. This week’s entries focus on highlighting photography packaging and showcasing how our suite of products elevate your brand’s impact on your clients. What makes PSCo Packaging Week so special? We dedicate the entire week sharing our favorite product lines that benefit your business. THAT’S NOT ALL! One-day-only promo codes shared daily mean significant savings on the items being featured on that day. This is our longest and biggest sales event of the year (next to Black Friday), so don’t miss out on your chance to stock up for the year ahead!

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We have been so excited to have launched our Glass Box line of products last year. They have been a HUGE hit amongst wedding and portrait photographers and have helped many with their branding presentation.

Glass Boxes add a touch of sophistication and class in the homes of your clients. They look great on coffee tables and bookshelves and beg to be opened and gazed upon. Your clients will love having these Glass Boxes in their home and is a gift they can continue to use for years to come.

Our most popular Glass Box size is our 4×6 size and we are proud to be the FIRST company to offer a Print  + USB Glass Box option. Our Silver and Rose Gold Glass Box pairs perfectly with our Silver and Rose Gold Mirror USB drives. We have also added our Chiffon Gauze Ribbon which will create a wonderful suite of products for a wide variety of photography brands. We are also the first company to offer an 8×10 size print only Glass Box which also pairs well with our 8×10 Slip-in Mats.

Our goal with each release of new products is to set your business up for success by being able to easily bring in more income with our products. The value of your work will rise when it is presented with print boxes and mats. So what are you waiting for? Start the new year off right by adding on some products that will surely make your clients swoon.

Glass Boxes

Want to grab a couple samples? Already IN LOVE with our boxes and want to stock up for the busy year ahead? Receive 20% off your order of any items in our Glass Boxes section with coupon code: PWGLASSBOXES20, TODAY ONLY!

Finish It Off With Pouches & Slipcovers | Photo Packaging Week

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This week marks the launch of the first official Annual Photo Packaging Week. This week’s entries focus on highlighting photography packaging and showcasing how our suite of products elevate your brand’s impact on your clients. What makes PSCo Packaging Week so special? We dedicate the entire week sharing our favorite product lines that benefit your business. THAT’S NOT ALL! One-day-only promo codes shared daily mean significant savings on the items being featured on that day. This is our longest and biggest sales event of the year (next to Black Friday), so don’t miss out on your chance to stock up for the year ahead!

Today we are featuring our Pouches and Slipcovers. Pouches and Slipcovers act as the cherry on top of your packaging presentation. It is that little extra care to detail that speaks volumes to your clients. Needing some ideas? Our wide assortment of pouches makes a great way to deliver USB drives and prints while our linen slipcovers make a great solution for albums, mats, and boxes.

Sometimes the bulky nature of the cardboard album box doesn’t fit your branding. Toss the box and slip a Blush Linen Slipcover over that album and create a whole new vibe. Want to keep the box? There’s nothing wrong with dressing your album and delivering it in the box for added protection.

Less formality can be a good thing. Do you crank out spring mini sessions like a boss? You can affordably provide an engraved USB and pouch to your clients and stay one step ahead of your competition. Our Burlap & Canvas USB Flash Drive Pouch comes in an array of colors to match the season. With color options such as Sunburst, Sky and Lime illuminate your packaging and provide that POP of color you’ve been missing.

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While we do offer engraving on our USBs and some of our boxes, we can’t engrave our pouches since it’s a laser technique. That being said, they are still easily customized with your own branded stamp. Check out what we did with a stamp we had laying around the PSCo office and one of our Cotton USB Drawstring Pouches! Pair this with a Matted Book Cloth Trifold and a Linen Slipcover to knock your newborn session packaging out of the park.

You don’t have to limit to pairing our pouches and slipcovers with strictly photography-related items though. Toss some goodies in there too! Candy, notes and anything brand-related provides a further connection between your client and your business. Show off some personality! In this noisy world we live in with branding all over the place, you’d be surprised how little personality exists in a company’s packaging.

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Anyone who has received a package from us over the past year has received a small Walter Jr. T Rex . It’s just our way of saying “hi!” We love the feedback we have received from our customers since releasing these little Walters into the world. It warms our heart when we are tagged online showing Walter in his new home! The example above is from Roxana Lopez Photography which not only shows Walter Jr. Jr. Jr. but also a custom stamp she has created and placed on her drawstring bag! How could you use our pouches and slipcovers to enhance your branding?

In keeping with our now-daily tradition, it’s time for some savings. Receive 20% off any products in our Pouches & Slipcover section of our site with coupon code: PWPOUCHESSLIPCOVERS20, TODAY ONLY!

A Touch of Class with Trifolds and Mats | Photo Packaging Week

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This week marks the launch of the first official Annual Photo Packaging Week. This week’s entries focus on highlighting photography packaging and showcasing how our suite of products elevate your brand’s impact on your clients. What makes PSCo Packaging Week so special? We dedicate the entire week sharing our favorite product lines that benefit your business. THAT’S NOT ALL! One-day-only promo codes shared daily mean significant savings on the items being featured on that day. This is our longest and biggest sales event of the year (next to Black Friday), so don’t miss out on your chance to stock up for the year ahead!

Today we are featuring our Trifolds & Mat products. We all encourage and preach to our clients the importance of printing photos and getting them off of the computer and onto walls but we also need to express the importance of display and presentation of their prints! Photographer Supply Co offers a number of solutions for upgrading basic print presentation. Print display products act as a quick and simple way to upsell loose prints. With options including 8×10, 5×7, and 4×6 prints you can pair these matted prints with a number of our boxes or slipcovers for a complete print solution.

As a crossover from our popular line of Book Cloth products, the 4×6 and 5×7 Matted Book Cloth Proof Trifold provide a great way to showcase select images from a session or wedding. Just slip in 3 of your favorite session images and you now have a ready-to-present solution.

Ready to get your hands on Trifolds & Mats? Receive 20% off your order with coupon code: PWTRIFOLDSMATS20, TODAY ONLY! Valid through www.photographersupplyco.com only.