PHOTOGRAPHER SPOTLIGHT | BRIANA CALDEON PHOTOGRAPHY

briana-calderon

HeadshotBusiness Name: Briana Calderon Photography

Website: www.brianacphotography.com

Facebook: https://www.facebook.com/brianacphoto/

Instagram: https://www.instagram.com/brianacphotography/

Twitter: https://twitter.com/brianacphoto

Where are you based out of? Greater Seattle area

Are you currently a part-time or full-time photographer? Full-time

What is your predominant photographic specialization? Weddings and portraits

What camera(s) do you currently shoot with? Canon 5d Mark III and Mark II

 

How would you define your style?
I strive for a very natural and raw style. I studied photojournalism in college, so I learned to shoot images that were unposed and unadulterated. Coming into the wedding and portrait photography world, I learned to guide my clients, but I always aim to be the fly on the wall. I like to stand back and watch moments unfold to produce organic photos that stand apart.

What motivated you to become a photographer?
I initially picked up a love for photography in high school. It wasn’t long before I thought I wanted to travel the world and become a National Geographic photographer actually! Once I got into college though, I met a woman running her own successful wedding photography business and I was so excited at the idea of doing the same thing. After a couple of internships, my passion for photographing people and various milestones like weddings, pregnancy, and newborns only grew stronger. It’s a joy to capture such meaningful moments and the kind words from happy clients keep me energized and doing what I love!

What is it that you try to convey with your work?
The number one thing I try to convey with my work is true emotion. Whether it’s tears at a wedding, genuine laughter during a family session or the look of deep love of a new mom with her infant; I work hard to capture all that in a photograph.

How do you accomplish that?
I find that connecting with my clients on a personal level really helps to relax them. When they feel like they are working more with a friend than a stranger, it’s easier for them to let their guard down when taking pictures. It’s great when my clients can really be themselves and feel comfortable without feeling like they are being over posed. When I don’t get in the way, the genuine moments reveal themselves naturally.

What do you do during a session or wedding day to help make your clients feel comfortable?
I do my best to bring life and laughter into all my sessions and weddings. I ask questions and try to get to know everyone as a session goes on. If it’s a wedding, I always do a consultation with my couples to get to know them first and help them get to know me. I also will do an engagement shoot to help them feel comfortable before the big day. In my experience, no one has ever said the engagement shoot was pointless. It’s always been a great way to connect with my bride and groom on a deeper level and helps them do a test run, if you will, before the wedding day!

Have you had a photographer inspire your work, and if so, who and why?
I would have to give credit to my mentor, Danielle from Danielle Gillett Photography. She took me in when I was scrambling to find a summer internship years ago and taught me SO much as the years went on. I would never have learned how to shoot a wedding had it not been for her training and support. As for aesthetic style, I really admire Katelyn James and her light and airy look. I try to bring a similar quality to my photos as well!

What is your most memorable accomplishment so far in your photography career?
One of the most memorable accomplishments for me was being picked as one of The Knot’s best wedding vendors in Northern California. It’s something that I attribute all to my wonderful couples who left me such flattering reviews!

What is one important lesson you have learned during your career?
I’ve learned that comparison is the killer of joy. Photography is a very saturated industry and with social media, anyone can see anyone else’s work. I’ve learned that focusing on my own art and my happy customers, I feel much more content and satisfied with my work. I don’t need to be anyone else and I don’t need my images to look like someone else’s. My photography business is so much more than how many followers I have or the number of likes I have on my posts. In reality, it’s a platform for me to meet new people all the time and to bring them tangible memories that they can see for the rest of their lives. That’s one very important thing I need to always remind myself of!

Which Photographer Supply Company products do you currently use?
Mahogany Wood USB 16GB

How have Photographer Supply Company products helped your business?
Client experience is one of the most important, if not the most important thing to me. If I don’t have satisfied clients, I don’t have a successful business! I love surprising my wedding couples with gifts. I think it heightens their experience with me and helps set me apart from other wedding vendors. With the USB I use from Photographer Supply Co, I’m able to upload my couple’s engagement shoot and wedding photos to one convenient place. The USB isn’t listed on my packages, so it’s a nice surprise for my clients to get after their wedding.

How has packaging elevated your brand?
I love that I can customize the USB with my logo! The mahogany wood is very elegant and the inscribed logo makes it look very professional. It works really well with the final client package I send to all my couples.

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