Tag Archives: wedding photographer

PRODUCT ANNOUNCEMENT | NEW CAMERA STRAPS

Looking to spice up your camera bag? Let us introduce you to our newest line of camera straps hitting the PSCo Store TODAY!

We are introducing 5 new camera straps: Fuzz Life, The Cruella, The Woodsman, Wham! Glam! Thank You, Ma’am!, andThe British Gentleman. Our straps are carefully crafted with cotton fabric or our new glitter and fuzz fabric. All of our straps come with a comfort liner backing, durable nylon adjustable endings, and leather endings with the PSCo logo. Customers will have an option to select between two leather endings: Caramel and Dark.

Product Details:
Fabric Strap Length: 29″
Fabric Strap Width: 1.5″
Adjustable Sides: Up to 10″ on either side

Which camera strap are you looking forward to adding to your camera bag? Let us know on our Facebook page or Instagram account! Mention @photographersupplyco on social media to share your new camera strap. We would love to feature you on our page.

PHOTOGRAPHER SPOTLIGHT | ROYAL HART STUDIO

Preferred Name:    Matt & Anna (Soon to be the Byes!)

Business Name:   Royal Hart Studio

Website:   https://royalhartstudio.myportfolio.com/

Where are you based out of?   Minneapolis

Are you currently a part-time or full-time photographer?    Part-Time

What is your predominant photographic specialization?    Weddings!

 

What camera(s) do you currently shoot with?   Canon and Nikon. No, we actually don’t fight all the time!

How would you define your style?    Timeless, artistic, and authentic

What motivated you to become a photographer?
Matt: I’m an observer and creative at heart. I love the art of presenting the world how I see it while still showcasing what’s already there.
Anna: I’m a storyteller! I love using images to craft a visual framework for beautiful narratives.

What is it that you try to convey with your work?
We strive to see the beauty in who our clients are and authentically represent them and their story.

How do you accomplish that?
Making friends! It’s so much fun getting to know our clients and such a huge honor to be a big part of big moments in life. We try to stay thankful in every moment. And it’s such a joy to be with people in love!

Have you had a photographer inspire your work, and if so, who and why?
We both teared up a little on our very first date to the Minneapolis Institute of Art where they have both an Ansel Adams and a Dorothea Lange print.
M: Ansel was the master of darkroom masters. He’s a big reason I love landscape work and the main reason I lived in Yosemite Nat’l Park!
A: What can I say, she captured emotion and told a story with one frame better than an entire text.

What is your most memorable accomplishment so far in your photography career?
A: Honestly, we’re still at the point in our careers where it’s just a straight-up honor to work with each of our couples and clients. Getting to know and serving them is why we’re in it. Matt gets so excited with good photographs that he starts making funny noises and dancing around a little bit.
M: Yeah, well… I like photography! I just know that if I love it, they’ll love it! Seeing peoples’ faces light up when we sneak them a peek on-camera is so fun!

What is one thing you have learned during your career?
Stay humble. We’re there for you, not for us.

Which Photographer Supply Company products do you currently use?
We LOVE the natural wood USB drives!

How have Photographer Supply Company products helped your business?
Having the ability to customize the [gorgeous] wood USBs with our clients’ names is a HUGE selling point for them. The USBs work very well with our delivery methods and add that personal touch that we strive for that a CD or plain USB lacks.

PHOTOGRAPHER SPOTLIGHT | ALLY & BOBBY FINE ART PHOTOGRAPHY

Preferred Name: Ally and Bobby
Business Name: Ally and Bobby Fine Art Photography
Website: allyandbobby.com
Where are you based out of? Raleigh, NC
Are you currently a part-time or full-time photographer? Full-time
What is your predominant photographic specialization? Weddings and Portraits
What camera(s) do you currently shoot with? Contax 645

How would you define your style?
We focus on a classic and clean aesthetic in our work. Our main objective is to capture moments in a timeless and elegant manner while simultaneously creating art through our photographs. We believe that film is the perfect medium for our style and we love the pop of color that Kodak Portra brings!

 

What motivated you to become a photographer?
We each became passionate about photography in high school, long before we knew each other. Ally loved the idea of preserving a moment forever through photography and the creativity of the craft. Bobby was drawn to the romanticism of landscape photography through the ability to capture a masterpiece with film.

What is it that you try to convey with your work?
We try to convey real and authentic moments with our couples. It’s so important to us that their true nature radiates through our images. In a world of poses and filters we try to keep it as genuine as possible.

How do you accomplish that?
During sessions we focus on interaction between couples instead of forcing poses or styling that doesn’t fit their relationship. We always try to hone in on poses that feel natural to the couple and work from there.

Have you had a photographer inspire your work, and if so, who and why?
Our two main sources of inspiration from other photographers would have to be Perry Vaile and Erich McVey. Perry Vaile is a film photographer who has mentored us and we love the vibrancy and life in her work. Erich McVey is another film photographer who pushes boundaries in photography and we are always inspired by his work.

What is your most memorable accomplishment so far in your photography career?
Our biggest accomplishment as photographers is definitely going full time as a husband and wife team! We feel immensely blessed to have the opportunity to work together day in and day out.

What is one thing you have learned during your career?
It’s so hard to pick just one thing! We both have realized more and more that taking risk is a huge part of running a business and so many opportunities have come our way because we went out on a limb. If you find yourself only shooting things that seem within your reach then push outside of your comfort zone and take a risk.

Which Photographer Supply Company products do you currently use?
We currently use the chubby wooden flash drives.

How have Photographer Supply Company products helped your business?
Photographer Supply Co is extremely reliable and we send our flash drives with confidence that our clients will be able to use them for years to come!

PRODUCT FEATURE | MATTED BOOK CLOTH 8X10 BIFOLD PORTFOLIO & PRICING GUIDE

We could not be more excited to share this multi-purpose item that is currently in the PSCo store. Our Matted Book Cloth 8×10 Bi-fold Portfolio & Pricing Guide is a great solution for photographers who want to offer a simple product to feature photos from a session or share their pricing information during client consultations!

We have partnered with Galler.ee to offer an elegant and romantic pricing menu design that pair perfectly with our bifold presentation! Please visit the Galler.ee website to check out the Romantic Pricing Menu.

Photo Credit: Tamara Gruner Photography

PRODUCT DIMENSIONS:
Approximately 9.6″ x 11.75″ x 0.5″

PHOTO SIZE:
Each mat holds two 8×10 Prints

COLOR OPTIONS:
Grey and Ivory

GOES WELL WITH:
Galler.ee Romantic Pricing Menu
Chiffon Gauze Ribbon
Matted Book Cloth Trifold

How To Build, Grow, and Maintain a Brand | Laura Morsman Photography

When Photographer’s Supply Co. asked me to share my perspective on How To Build, Grow, and Maintain a Brand, it was honestly the first time I had ever sat down and considered what made my own brand or how it came to be what it is today. How did this business grow from a place that felt like it wasn’t going anywhere at all 3 years ago, when each Instagram post gave me an anxiety attack worrying about how it would be perceived and considering the task of building a clientele, into something that keeps us constantly on the go and connecting with people not just where we live but all around the United States?

 

Brands are as unique as each person is. Different in their own way, different in ways that can’t be replicated, and sometimes can be, sometimes even mimicked. What works for me may not work for you, or anyone else, and that’s the beauty of an authentic brand. There are some bottom line suggestions that err on the side of business strategy, but so much more of what I’m about to share has to do with anchoring down on knowing yourself, knowing your people, and combining the two to create a space where people just want to BE a part of your brand.

 

Let’s get started!

 

Brand Identity is YOUR identity
Your tone in social media IS YOU to your followers and clients whether they have met you in person or not. Combining your true voice with whatever level of filter of professionalism or non-professionalism can truly impact the type of clientele or followers to your brand. Making that choice by refining what verbiage, wording, tone, perspective, and emotion that is shared through your brand will influence and truly impact the audience you find gravitating towards you. Keeping this in mind when sharing to any social media platform really helps in communicating the soul and personality behind your brand.
Be AUTHENTIC
People want to hear YOU, which is hard to differentiate when you’re sitting there asking yourself “should I say what THEY want me to say like something on trend and widely used, or a current event quip…or should I say what I would actually say.” That is totally up to you, and neither answer is right or wrong, maybe both are right. As long as it’s communicated through your authentic voice, that’s the important part!

 

I don’t think following do’s or don’t’s for yourself is the way to go when approaching your audience or using your voice. Trial and error are definitely how I found myself taking a step back and seeing the audience that were naturally attracted to my content and who wasn’t. Some things worked, some things didn’t, but for my own business, the hardest lesson for me then and now is to accept that people genuinely liked hearing more about my personal perspective and life, rather than listening to me horribly attempt to be overly trendy with social media verbiage or popular subjects.

 

Ask yourself the type of media/blogger/business/brand that you like to follow or find yourself gravitating towards. Is it the uplifting yet sarcastic writer who can laugh at themselves and make you feel hopeful about even the hardest days, or is it the consistently volatile person who is constantly negative but has a great sense of humor? Maybe it’s a stay at home mom, maybe it’s an ethically focused fashion designer. Either way, they both have an audience and attract a specific follower that gains something from their content.
COMMUNICATION is Key
Your clients are your people, or the ones that stand behind your work truly want to be. They don’t want to have a sterile, holier than thou professional telling them what they are “allowed and not allowed” to do, to wear, to go, to be. They want a genuine and clear direction from someone who is open to questions, flexible, and possible special requests that you can work on together to achieve if possible if it fits their needs. These photos are in fact for them, not you, depending on the type of photography you find yourself focusing on.
Be TIMELY
Timely responses to inquiries make such an incredible difference in the credibility and dependability of your brand and business. This was definitely one of my weak points and down the line, I had to end up investing in a personal assistant for this task alone! With the amount of time I am out on location doing photo shoots, I come home and am either in total catch up mode with edits, and can possibly get to a handful of emails/IG messages/FB message, but when you know you need someone to step in and manage your communications for you, it’s one of the best investments you could make for your own sanity and your business’s livelihood. The shorter of response time you have to an inquiring client, the fewer clients you’ll lose when they look elsewhere after waiting for your reply. I’ve been there myself and when I was able to add in an assistant’s wage to my budget, I went for it!
Be CONSISTENT
Consistency in the delivery of your products, in your communication style/tone, and the consistency in the quality of what you are delivering to your clients truly matters. As business owners, we know this, but during the busiest seasons, there can be some waning in standards if you get overwhelmed. We all go through this at times.

 

Imagine going to your favorite coffee spot to grab your daily sips. If they made your drink perfectly for 3 weeks in a row, you’ve developed trust that they are making what you love, you trust that it will taste the same each time, and it makes your day that much better. Now imagine one day you go in, so stoked for your coffee, and they hand you a cup of something vaguely familiar, but not your drink, and not what you anticipated. They wavered on their delivery, in turn causing waves in your trust with what was usually the perfect start to your day, and possibly even questioning their amount of attention to you, and their customer service.

 

With the coffee analogy, I feel like we can directly correlate that with our brand and how our audience is anticipating our consistency, whether they realize it or not.

 

Your loyal clients and followers love coming back to your feed, your photos, your YOU because they love you and look forward to hearing your perspective and always seeing what you will be up to next. Of course, brands will ebb and flow with the tide and flex and change as they live on, but be sure to hone in on what is making your people keep coming back for more, and do.more.that.
Final Thoughts on Brand Building
One of the hardest things for myself when starting a business was to realize that when I started photographing full time, it was truly a business and needed to be treated as one. This didn’t mean losing passion or giving any creativity up, but rather to think like a business owner in parts of the brand and business that before launching full-time, I didn’t think of quite as much.

 

Branding, marketing myself, presentation, and confidence behind the brand all came together as I saw that what I was making was bringing people in. It took ME to convince myself that it was worth working for and my photos were worth purchasing.

 

Before you have a crowd around you, following you, subscribe to you, you must be your own cheerleader. As it’s said, “if you don’t believe in you, who will?”. That fake it ’till you make it mentality was honestly what kick started me in my career. Moving forward with the notion that you’re already successful, you’re already growing and growing as a brand and a career. That positivity and motivation within you will, in turn, make you work to reach that mentality.

 

Start before you are ready, don’t wait for perfection before you hit the go button on your brand or career. It’s going to be pliable at times, where you change the feel of it or change the look, allow yourself to make those changes!

 

Failure is given the most negative of connotations, but can actually be the best thing that could happen to aide in the process of building a brand. If you never had proof that something worked, or didn’t, you may be functioning your brand in a way that truly isn’t working, but you may never know until it proves itself to be in fact, not working. Embrace failure/re-starts/clean slate as a chance to get what you’ve worked so hard on and to make it even fuller, even brighter!

 

Invite change in. Embrace it. You never know how it could positively impact you unless you open your mind. Be vulnerable to change, and grow from that.

 

Happy Branding!

 

Laura Morsman is a photographer with Austin and Kansas City as her shared home bases. She travels across
  the US for her lifestyle and editorial photography business which started from the inspiration of documenting her youngest siblings after their adoption from Ethiopia 10 years ago. Combining editorial aesthetics with the rawness of lifestyle photography is what Laura loves most about documenting life, along with creating and maintaining a close personal connection with her clients in order to catch their true emotions through her perspective.

 

 

 

PRODUCT ANNOUNCEMENT | CHIFFON GAUZE RIBBON

We are excited to announce the launch of our new Chiffon Gauze Ribbon. Be prepared for this to be your new favorite ribbon that will pair perfectly with your gorgeous wedding and portrait photography. Our new ribbon is 2″ wide, 6.5 feet in length and includes a wooden spool with each purchase. Available in 3 colors: Coral, Dusk, and Lavender.

Which color are you most excited about using? Let us know on Facebook or Instagram!