Date: August 01, 2016

Welcome to the Photographer Supply Co. Photographer Spotlight! We love having the chance to feature our uber talented customers and their work, asking a few questions, poking around a bit on what makes them tick and most importantly: showing off some of their gorgeous work! If you would like to be considered for our next Photographer Spotlight, give us a shout on our contact page.

Our next spotlight features Nicole with Nicole Schultz Photography

Your Preferred Name:   Nicole

Your Business Name:   Nicole Schultz Photography

Your Website:

Where are you based out of?   Jacksonville, Florida

Are you currently a part-time or full-time photographer?   Part – time

What is your predominant photographic specialization?   equine and lifestyle portraits

What camera(s) do you currently shoot with?   Nikon

How would you define your style?

I try to define it as a soft, light loving, easy feeling portrait work. I do a lot of horse and rider portraits and the photos I capture I want to catch the expression of both human and animal.

What motivated you to become a photographer?

Horse shows and the horse community were what motivated me as a photographer. At a young age, left and right getting asked to take photos of people competing then turned into them asking me to get their portraits done at their farm. Wanting to travel and meet more people in the horse community motivated me work harder with my portrait work and now I travel outside of Jacksonville, Florida to people’s barns and shows.

What is it that you try to convey with your work?

I try to capture effortless, natural light portraits. I don’t want to go back and work harder to edit the photos. I want to get the most candid moment with the best lighting and only have to retouch some contrast and color tones maybe after. I am a total fan of film but I don’t shoot with a film camera….yet.

How do you accomplish that?

I hope for the best natural light, finding the best areas around me to place my subjects. I look for backdrop colors that may help pop that image a little more. I love greens, they look best when it comes to creating a pastel, soft look. Sunlight is my muse, I follow wherever the best backlit frames are.

Have you had a photographer inspire your work, and if so, who and why?

I have had countless photographers inspire me. Social Media has really helped me in so many ways to branch out but also lean towards many different styled photographers. I love photographers who have the same soft, light filled photos that I aim for as well. Although I focus on equine portrait work most of my time, I aspire to do wedding photography in the near future!

What is your most memorable accomplishment so far in your photography career?

I have had so many memorable accomplishments. I have traveled as far as West Palm Beach and Lexington, KY for photography. Photographing some of the most elite in the young equestrian community or just the action inside the show rings. I may not have thousands of Instagram followers but I don’t believe that defines anyone’s talent or even accomplishments.

What is one thing you have learned during your career?

I have learned that photography can be two steps forward and three steps back. Patience is key but practice is even more important. Or especially to just keep shooting even if you don’t have the result of money pouring in. Results should be learning something new every time you go out and take photos. Practice new settings or subjects and get out of your comfort zone.

Which Photographer Supply Company products do you currently use?

 I love using the wood boxes that display the 4×6 prints and USB that I offer to clients. I also sometimes go back and forth on the “chubby” wood USBs and the cork screw USBs! My clients adore the cork screw and they also love the “professional” look of the presentation boxes when they receive their photos.

How have Photographer Supply Company products helped your business?

I realized I wanted to present my photos more professionally but in a elegant way. I was doing just online galleries or CD discs. But so was everyone else I realized. I wanted to offer my clients a more personal gift after sessions rather than just a set of photos. Now I send my clients the presentation boxes filled with their prints and USB but also a thank you note, peppermints for their ponies and my business cards fit nicely in there as well. I get so much rave about the catering I do from my previous clients and it keeps me coming back to order every time for Photographer Supply Co.