Date: February 27, 2017

Your Business Name:   Laura Morsman Photography

Your Website:

Where are you based out of?   Austin Texas! (Though we photograph nationally!)

Are you currently a part-time or full-time photographer?    Full time

What is your predominant photographic specialization?

There isn’t any! We photograph a lot- weddings, family, infant, seniors, brands, editorial- you name it!

What camera(s) do you currently shoot with?    A Nikon D810 and Nikon D750!

How would you define your style?

Oh man, this is the hardest thing for me- And besides the “what is your specialty” question at gatherings, this is generally the follow-up question! 😉 The two words that pop into my head are “dark and lifestyle” photography. We shoot and edit in a darker style but in a way that’s approachable/emotional and unposed like lifestyle photography. Every photo shoot we do has an editorial element to it as well! A hybrid of those elements would land you right on our general aesthetic!

What motivated you to become a photographer?

I became motivated to become a photographer after my parents adopted two of my siblings from Ethiopia in 2007- I had already grown up with three brothers and knew my mom probably would be too tired/busy to document every moment of their lives like she did ours back in the 90’s 🙂 I picked up her old Powershot point and click camera and started making albums and movies of these two precious kids lives- Soon after I was asked if I was a family photographer, and instead of saying no, I said yes! Over and over again it was a fake it til’ you make it scenario!

What is it that you try to convey with your work?

I love people’s intricacies and chemistry, textures that you feel like you can reach out and grab an image, and the sense that you know the feeling in the moment of an image you’re looking at. When my clients tell me “you truly captured us”, that is the biggest compliment. Conveying life in an illustrative, tangible, relatable, beautiful way is what I’m trying to convey. It makes you feel connected when you meet so many different people and find the one thing that makes them connect with you and each other, love, listening and understanding.

How do you accomplish that?

For me, I actually have a lot to be thankful for in my past life (college) when it comes to being fascinated with people, and their differences. My career goal was to be a therapist/family crisis and trauma therapist. Before I left college my senior year, I nearly had my psychology degree finished and then life took a totally different turn into my career as a photographer. You don’t have to be a “people” person to know what makes people comfortable and trust you when working with you. It doesn’t have to be a show, or have a ton of rules, or rights and wrongs, be loud, or fake. When I walk into a session I gauge the emotional energy of what I’m walking into, and adapt to the personality the space needs to make everyone comfortable in that moment. Photo shoots can be a very high-anxiety time for clients, being reassuring, giving gentle direction, and making it about the client is how I do my best in accomplishing a great connection with them.

Have you had a photographer inspire your work, and if so, who and why?

Definitely.  I’ve looked towards one person that I really wanted to be my “anchor” inspiration instead of looking at people around me on a local level, Annie Leibovitz. She doesn’t need an explanation in her work. It’s powerful, it’s personal, it’s textural, and she shoots with such depth and dark tones, it’s all I would hope to bring to my personal work!

What is your most memorable accomplishment so far in your photography career?

My most memorable accomplishments have come with work that wasn’t glamorous but involved documenting human life, death, triumph and struggle. Capturing something that we can relate with is the ultimate connection for someone seeing your work.  I had a session last year where I was asked to photograph a 10-year-old during her last few weeks of life after battling cancer, this year I photographed a woman who had survived a gang-rape in her own home while protecting her toddler during the attack, and yesterday I photographed a home birth. These are what I consider the pivotal things I’ll remember about my career more than any other subject.

What is one thing you have learned during your career?

That failure is the best thing that could happen to you. Having seasons where you doubt your work so much to the point that you are forced to grow and refine- that’s the best. We are all students, and we should never accept an end point to when we will take in new information or inspiration. I meet so many new photographers that ask me “how do I make money off of this? How do I make this my full-time career”.. Once someone mentions their first priority as this becoming a money making career, I pump the breaks.  Fail first, grow second, and then grow so much more!

Which Photographer Supply Company products do you currently use?

 I currently am using and loving the book cloth 5×5 window + usb box for my bridal, maternity, and infant session clients. It is the best personal touch to be able to print an image to highlight in their presentation box window upon delivery. I just love the details of this beautiful box and the ribbon to tie it shut is the perfect finishing touch!  In the future I’m looking to include the book cloth print boxes+usb holders into my collections as well! You can’t go wrong with such an incredibly made and high-end product.

How have Photographer Supply Company products helped your business?

 Photographer Supply Company products truly elevate the delivery of my collections to my clients. In any transactional interaction we have, if the end experience is nowhere near as high quality and memorable as the initial encounter, it’s incredibly easy to be disinterested and lose heart in the credibility of the brand. I love using Photographer Supply Company products knowing my client will treasure not only the experience of their session with me but the forever memories of how their session is archived and delivered.