Business Name: Debra Eby Photography Co.
Where are you based out of? Ormond Beach, Florida
Are you currently a part-time or full-time photographer?
Full Part-Time (which means not 40 hours a week, but as much work as I can handle while also being a wife and mother of 4 littles)
What is your predominant photographic specialization? Wedding Photography
What camera(s) do you currently shoot with? Canon 5D Mark III
How would you define your style?
Fine Art | Editorial | Romance
What motivated you to become a photographer?
My passion is all about sharing messages through imagery.
Throughout my college studies in Communications, I was most intrigued with interpersonal and visual communications. The idea of connecting with people through visual messages completely resonates with me.
As soon as I began studying photography, I couldn’t stop. An obsession was born. Every night I stayed up late learning to harness light, angles, and aesthetics to create something beautiful.
For me, work has to be meaningful, more than just “clocking in” every day. The technical side of photography is simply a means to a more personal end. My career began with family portraits, but after second shooting my first wedding – I fell in love.
What is it that you try to convey with your work?
My hope is to create a fine art and editorial aesthetic that is customized to each couple.
Capturing the beauty in every little moment – her grace, his charm, her blush, his dimples. From the bridal gown choice to the wedding favors, couples tell a story with their style choices.
How do you accomplish that?
I do my best to unearth their couple identity through the consultation, our online conversations, and the engagement portraits. I have them fill out a couple questionnaire to help me in this discovery process as well. The wedding prep form also gives me a sense of their artistic direction.
Then, on the wedding day, I do my best to filter the details (invitation suite, gown, florals, beauty choices, etc.) to solidify their overall aesthetic. I will then make styling and posing choices based on that feeling.
I picture the day in a magazine spread, or their album, and do my best to style and create a full collection of imagery that embodies their unique brand of love.
What do you do during a session or wedding day to help make your clients feel comfortable?
My clients look best on camera when they trust me. Building this trust can be tricky! I feel this happens by giving couples (and their family and bridal party) as much warm, genuine, and kind communication as possible. I always try to remember how awkward it can feel with a big camera pointed in my direction.
They need to know I have their best interest at heart, and that I’m using flattering angles. They also need to know that I believe they are beautiful and so valued. I do my best to find authentic ways to compliment and encourage, like gushing over her sparkling eyes or affirming when he nails that smolder.
I always begin with action poses that are easy for everyone. For instance, walking while holding hands and looking at each other. Then, we move less and pose a little more as they become more comfortable. I carefully talk them into cozy poses and test their readiness by how quickly they kiss. It’s all about that trust.
Have you had a photographer inspire your work, and if so, who and why?
So many photographers have been on this journey with me, inspiring me in different ways.
I have my girl bosses that have me fangirl all over their marketing and business acumen. I really resonate with Kaitlin James and her approach to business. She is all about making it personal, authentic, and a rich client experience.
Then, I have those photographers who inspire me to push myself artistically. It may be cliché, but Jose Villa and Elizabeth Messina were my original fine art inspiration when I was honing my style. So many try to replicate their work, but they will always be the real deal. Jose knows how to turn a local dune into an exotic desert location. Elizabeth knows how to capture the essence of a woman, her soul. All of this is done with consistency and originality. Incredible.
What is your most memorable accomplishment so far in your photography career?
I still remember the feeling of that first published wedding. It was actually my first wedding, but I didn’t submit it for 6 months because I was way too scared. It was a gorgeously crafted day with a couple who I still adore. When Style Me Pretty picked it up for publication, I totally freaked out.
Since then, I’ve loved seeing my couples featured on blogs and in magazines. I feel like a proud momma, seeing them on display where other brides can find inspiration.
Shooting a wedding in Bermuda in 2017 was pretty amazing too. My bride was incredible and it was an absolute dream experience.
What is one important lesson you have learned during your career?
I have learned to foster growth at every stage in business.
There are always ways to improve systems and the overall experience for our clients. Scheduling time where I step away to analyze the business, apart from emotion. Those weaknesses surface and that is so important. It’s easy to become complacent or frustrated with clients. When that happens, there is usually something I can do better to avoid or minimize future problems.
Which Photographer Supply Company products do you currently use?
I looked so long and hard for gorgeous fabric boxes that matched my branding and coordinated with my beautiful album line.
Photographer Supply Co. was the perfect fit!
I’m so grateful that my clients can receive their images in such luxury packaging.
How have Photographer Supply Company products helped your business?
Photographer Supply Co. creates packaging that “wows” my target demographic. I’m not naturally great with packaging and those kinds of details. So, partnering with a company who excels in this area allows my business to shine!
How has packaging elevated your brand?
When clients see attention to detail and that you care about them from start to finish, that matters. They feel valued and will then share that experience with their friends. Word-of-mouth marketing has always been my primary source of referrals. This can only continue as I pour into these couples, creating an unforgettable experience. Photographer Supply Co. partners with me in that effort. I am so grateful!