Your About Us page should be one of your most visited and highest ranked pages. An about us page helps potential clients to connect with your business and distinguish you from your competitors. A well written, “About Us” page can work wonders for your business. It’s unfortunate that many companies discount how important this page is and as a result, publish generic blocks of text that fail to give potential clients that peek behind the curtains they’re eager to see.
Below is a step by step guide on how to create an effective contact point with your potential clients.
People want to feel a human connection whenever they interact with your business. It’s imperative to use your about us page to open up and give consumers a behind-the-scenes look rather than trying to take on the persona of some large, impersonal corporation.
THROW PHOTOS AND VIDEOS IN THE MIX
Include your picture and videos of your employees if appropriate. These images don’t have to be a formal portrait. They can be pictures taken within your business premises. In fact, those will be far more meaningful. For instance, if you’re in catering, showcase delicious food. Let’s see your audience see welding metal if you specialize in metal fabrication etc.
FOCUS AND CONSIDER ON YOUR AUDIENCE
As you put together your About Us page, the customer is king, no matter what your industry. Imagine who is most likely to be reading it. Share and highlight the key benefits so visitors can better visualize what they’ll gain. Write to answer the “what’s in it for me?” question that all potential customers have when they’re deciding whether or not to stick around.
INCLUDE A SOCIAL PROOF
To prove what you are, social proof remains the evidence to be seen. It can be a powerful motivator for people who visit your site. You can create sections like “Awards” and “Press.” It’s perfectly appropriate to mention your achievements in the past provided they’re significant and relevant. Have been interviewed on a blog? Add the link to the write-up.
THINK OF THE PRESENT
Don’t neglect your current activity when showcasing your root. The flow must transcend growth and development, from the start to the present. On the other hand, while describing and sharing your latest operations, know your limit. Some information can make you lose your potential customers. Don’t exaggerate when describing your products. Use the ‘About Us’ page to tell readers what you’re offering. This page is the place to include a short and clear summary of your company’s enterprises alongside a list of all of its pros.
PRESENT NUMBERS AND INFOGRAPHICS
Don’t let your readers face the masses of text you’ve created without any refreshment breaks. You can include interesting figures about your company through eye-catching infographics. Furthermore, it’s important to present your information in an easy to read style. You can adopt Icons; they serve as the scarf that brings out the “eye color” of your text.
ELIMINATE ALL ERRORS OR GRAMMAR MISTAKES
Whenever you write, this is one tip you should follow, but sometimes, after you worked on the ‘About Us’ page for some days in a row, there’s a strong urge just to publish. It’s important to invest time to re-read through your content. You can use available online tools to help you in a time of need such as hiring a copywriter or proofreader on Fiverr.
The essence of this article is to make your About Us interesting and engaging. Share a little bit about the company, and show the human element of your business. With an About Us page that connects with your visitors, it could spell additional conversions for your business.